The Mile Wide Club

There has been much future-gazing and debate in recent weeks about how to get more peeps to the Bermuda hood to spend their big bucks and in doing so secure its, wait for it, the byword of late, sustainability. So we're talking cruise ships and air travel.

Firstly, a study of Bermuda's shipping channels has brought the matter of how to cater to ever-expanding  cruise ships to the fore. Sadly, unlike those perfectly round desert island you get in children's stories, Bermuda has all sorts of curves and corners (plenty of junk in its trunk you might say) to navigate in order to bring a ship into dock. The island started its life as a volcano and so actually consists over over 200 islands, although I imagine some are mere dots in the ocean. The report speculates that in order to accommodate the cruise ships of the future, a 70-metre wide by 10-metre deep channel, known as Town Cut, that ships use to access the historic town of St.George's in the East would need to be widened through the elimination of at least three islands and a cost of around $70 million. The reason... St George's gets 100 times less visitors as it did 4 years, mainly due to issues of water access. Similar plans are underway to scope out increasing the size of channels into the island's capital, Hamilton.

When reports like this come out it is easy to get carried away in thinking, well this is the only option and a must-do to save Bermuda's tourism trade from extinction. However, an examination of the bigger picture, reveals that as cruise passengers spend an average of $210 each according to Government figures, far less than the average hotel nightly room rate,so attracting hotel guests will have a much bigger economic impact. Therefore increasing the ease of passage to the island by air should be the focus of everyone's attention.

This conclusion hasn't been overlooked. The Government is busy drawing up a National Tourism Plan and as part of those discussions the subject of air travel has been a key focus. The prospect of Bermuda having its own airline was even raised. Now this sounds a little crazy at first but when you consider that Air Jamaica and Cayman Air exist and have so far survived the downturn unlike other larger airlines then maybe it's not complete madness. Currently BA has the monopoly on direct flights from the UK and it's rumoured to be one of their most profitable routes. No big surprise as it has to be one of their most expensive routes relatively speaking by mileage. My bank account has definitely taken a few rather big hits for my trips home and I very rarely get visitors. Although maybe I'm kidding myself that it's on account of the air fare: -(

I already have a powerful vision of what shape BDAAIR could take and maybe much of my inspiration comes from the spirit of Venga Airways from the classic "We're going to Ibiza" 90s tuuune. My feeling is that boarding the airline should give you island flavour from the moment you step on board. I'm picturing stewards in Bermuda shorts, a welcome Dark n Stormy, menus featuring fish chowder, local fish entrees and rum cake for afters! Yum! Maybe even a live set from Will Black in the first class lounge. You'd barely even notice the 7 hours go by, you'd be having so much of a good time. Rather like a night on Front Street before you even land. Somehow it's 3.30am, you're in Cafe Cairo and no idea how you got there... but that's another story for another blog post!!

However, even with the best airline in the world, it still matters what's on offer when you arrive. I've been seeing the island through a tourist's eyes over the last few weeks. It's that time of year again when a few friends' work contracts have come to end. I won't dwell on that as it's still a little raw :-( Looking on the bright side, I have got to be part of a number of 'bucket list' expeditions as deserters tick the boxes on their 'things to do before you leave' lists.

One such adventure led me to join a horse riding trail along the beaches with Spicelands one morning just before popping off to the office for the average working day. We were joined by some tourists from New Jersey and talking to them en route highlighted issues that most tourists are likely to face. They found a lack of up-to-date information about what to do on the island before they arrived and then difficulties with logistics when they did work out what they wanted to do.

Admittedly booking a horse ride was not as easy as I'd anticipated. You have to know what you want in order to get it (like so many things in life, sadly). We wanted to ride on the beaches but in peak season you can only do that at 7am but I only know that from word of mouth rather than any information I found and certainly not straight from the horse's mouth - although that would make life a lot easier! Then there was the issue of finding the stable. I must have gone past them hundreds of times on my travels but when you are trying to find the place before sunrise, you're still half asleep and neon signs that you can actually see are a no-no, it all becomes a little complicated. It's these finer details that stick in your mind as negatives when you are on holiday and your trying to make the most of every last second of freedom and instead you're bogged down in admin.

Yep, with holidays it's the whole package deal that counts, limiting the emotional excess baggage and getting value for money and a smile at every turn. I'm just hoping that the policymakers remember that before they overly concern themselves with digging deeper shipping channels when they should maybe try scratching just below the surface to create those magic moments dusted with sparkling customer service and a smidgeon of charisma. Come on Bermuda, show them why you rock and you're not just some random rock no one wants to visit...